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Murad Launches Acne Treatments

April 17, 2014

New formulas based on micronized BPO

Murad's new Acne Spot Fast Fix and Acne Clearing Solution are said to reduce breakouts by targeting and treating acne-causing bacteria and debris without causing irritation. In clinical studies, 96% of Acne Clearing Solution users saw clearer skin in just 72 hours and Acne Spot Fast Fix helped reduce pimple severity in as little as one day.

Backed by the company's promise to provide scientifically-proven formulas, the launch of Acne Spot Fast Fix also marks the introduction of the first-ever Murad product to contain benzoyl peroxide (BPO). Prior to this launch, Murad's acne formulas have been based only on salicylic acid and sulfur because, until recently, the only form of BPO commonly available was highly likely to cause redness, dryness, extreme irritation and even a burning sensation for some users, according to Murad. Recent advances in technology have allowed Murad to create Acne Spot Fast Fix, which utilizes micronized benzoyl peroxide delivered in a unique new system called hydrophase. Hydrophase enables the formula to better penetrate into pores rather than sit on the skin's surface, thereby delivering the acne-fighting power of benzoyl peroxide without causing irritation.

"At Murad, we always look at how we can effectively treat acne in a way that addresses all of the issues that are causing it. This means using ingredients that not only treat the problem, but also those that will protect the skin's barrier function and make it as healthy as possible so it can take care of itself," said Howard Murad, M.D, FAAD, founder of Murad, Inc. and the Inclusive Health movement. "Acne is a condition that affects people of all ages, not just teenagers and, because it is so difficult to treat, it can be emotionally debilitating, causing serious self-esteem issues. We are confident that these new products will alleviate the visible symptoms of acne and help ease the stress that often accompanies the condition."

Acne Clearing Solution is a Step 2 full-face treatment product that is meant for daily use to help achieve healthy, blemish-free skin. The formula contains salicylic acid and queen of meadow extract to fight breakouts and keep pores clear, a vitamin blend to soothe and support healing of inflamed, acne-stressed skin, and retinol and tea tree oil to purify and prevent future breakouts. Acne Spot Fast Fix is a Step 2 spot treatment that can be added to any current skin care regimen and features micronized benzoyl peroxide, to effectively clear breakouts, great burnet and allantoin to sooth irritated and inflamed skin, and niacinamide to minimize redness and restore even skin tone.

"Murad's original Acne line launched in 1988 and it has remained one of our best-selling ranges. However, at Murad we never stop striving to improve," said Jeff Murad, VP-new product development, Murad. "After intensive research and development, we are proud to be able to introduce two new products that will significantly enhance the effectiveness of an already powerful line. We are also excited to offer an effective, non-irritating, formula featuring BPO as a micro-targeted treatment to complement the line's full range of Salicylic Acid based acne cleansers and treatments for the entire face."

Acne Clearing Solution ($39.00 for 1.7fl.oz.) and Acne Spot Fast Fix ($16.00 for 0.5 fl.oz.) debuted last month at the Murad Inclusive Health Spa, Murad.com and Sephora. It will be available at Ulta and other leading salon and spa locations in July 2014.

More info: Murad, www.murad.com

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