Garnier Haircolor named Blanca Soto is its newest spokesperson. A former top model, she is a successful actress from Mexico who is known for her roles in Eva Luna, El Talisman and Porque el amor manda. Winner of the New York International Independent Film and Video Festival's "Best Actress Award in a Short Film," Blanca has been featured in more than 100 top international magazines including Maxim as one of the "Top Sexiest Women."
Soto will be featured in print and TV ads for the Garnier Nutrisse Ultra Color Series. The Ultra Color Series includes shades that are specifically created for dark hair by using color boosting technologies that offer dramatic lift and visibly reflective color results in just one step. Because nourished hair creates the best-looking color, Ultra Lift features Garnier's 3 signature Nutritive Fruit Oils – Avocado, Olive and Shea – to nourish hair and leave it feeling softer and looking shinier and healthier.
The company also recently named Tina Fey as a skin care spookesperson, as previously reported in Happi.