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P&G Unveils 'Face the World'

April 21, 2014

New beauty and grooming campaign.

P&G Beauty & Grooming launched its latest nationwide campaign—Face the World—to educate college students on the importance of creating a unique online identity. With the support of LinkedIn experts, brands like Aussie, CoverGirl, Gillette and Olay will join forces to provide students with the beauty, grooming and career advice needed to help them create a personal brand that appeals to recruiters.

This spring, students will have the opportunity to walk away with a refreshed LinkedIn Profile complete with a new professional headshot via Face the World’s three-city college tour. Brands including Aussie, CoverGirl, Gillette, Olay, Secret and Venus along with LinkedIn will visit University of Georgia on April 24, University of San Francisco on April 30 and Northwestern University in May to offer students exclusive beauty & grooming services, the opportunity to take a professional profile photo and meet with LinkedIn career specialists to seamlessly update their profile. The campus events are aimed at educating students on the ground about the building blocks to help them earn recognition from recruiters who visit the site on an ongoing basis to identify smart, solid talent allowing them to remain a contender in today’s competitive job market.

The positive and much-needed program message attracted the support of leading fashion stylist George Kotsiopoulos.

“In today’s 24/7, plugged-in world, first impressions are just as powerful online as they are offline,” said Kotsiopoulos. “The key to creating an online identity is remembering that no one is better at being you than you. Through Face the World, I'm looking forward to offering my expertise to help soon-to-be grads gain the confidence to own who they are and reach for their dreams.”

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