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SK-II Plans Pop-Up Shops

April 22, 2014

P&G Prestige's luxury skin care line hits NYC and SF.

This season, P&G Prestige's luxury skincare line SK-II, is opening Pop Up Studios in New York City and San Francisco for a limited time, fron now until May 23. The billion dollar brand, globally favored by A-list celebrities including Academy Award winner, Cate Blanchett, aims to raise awareness among consumers of its new, state-of-the-art skin analysis tool, the Beauty Imaging System.

At the SK-II Pop Up Studios, consumers will discover their skin's potential to achieve an ageless, radiant complexion through one-on-one personalized consultations with expert Skin Counselors using the new imaging technology.

The Beauty Imaging System is the latest breakthrough in beauty innovation. This unique analysis device predicts the skin's visible age to help determine a SK-II product ritual designed exclusively for an individual's skin concerns. It works by capturing close-up images of the face using a digital camera and then analyzes the images based on the five dimensions of crystal clear, ageless skin: Texture Refinement, Firmness Power, Wrinkle Resilience, Radiance and Tone. Used over time, SK-II users can track their improvement and how their skin fares with age.

The SK-II Pop Up Studios will showcase the brand's rich history and special ingredient found in all of the products, Pitera - an exclusive extract from a unique strain of yeast, produced only in Japan. This singular blend of vitamins, amino acids, minerals, and organic acids allows the skin's natural surface rejuvenation process to function at its prime. The hero of the SK-II skincare collection is Facial Treatment Essence, with 90% pure Pitera in every bottle.

Locations include 468 Broome St. in NYC and 117 Post St. in San Francisco.

More info: http://www.sk-ii.com

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