Breaking News

IT Cosmetics Rolls Out Mascara Primer

April 24, 2014

Innovative addition to beauty collection.

The latest creation at IT Cosmetics is a new clinically proven Waterproof Tightline Full Lash Line & Length Black Mascara Primer ($24), billed as a game-changer in mascara and eyeliner technology that is clinically proven waterproof after 12 hours of wear.

The first of its kind, this multitasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, rose and vitamins.

More info: www.ITCosmetics.com
 
blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.