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IT Cosmetics Rolls Out Mascara Primer

April 24, 2014

Innovative addition to beauty collection.

The latest creation at IT Cosmetics is a new clinically proven Waterproof Tightline Full Lash Line & Length Black Mascara Primer ($24), billed as a game-changer in mascara and eyeliner technology that is clinically proven waterproof after 12 hours of wear.

The first of its kind, this multitasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, rose and vitamins.

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