Côte, which offers "five-free" polishes, nail treatments and home and body goods, has opened a flagship spot in Brentwood, CA. The company also now has an online shpping portal.
Made in the United States, this cruelty-free, vegan nail polish line is free of formaldehyde, dibutyl phthalate (DBP), toluene, camphor and formaldehyde resin.
"We created côte to offer a luxurious and safer nail care experience for our consumers, staff, friends and family alike," said Mary Lennon, co-founder of côte. "Leah and I began this adventure by chatting about all things we didn't like in the nail world, and then we set out to remove the negative aspects from the entire nail experience- from the environment, to the service, to the employees, to the actual products themselves.
Côte contends it offers an an all-around elevated nail care experience. For example, magazines are replaced with fully loaded iPads and pre-service payment options assist with preserving the perfect manicure post-service—no need to reach into one’s purse and risk smudges. Adding to the individualized experience, customers have the option to purchase their own "Shop Box" which contains personal nail care tools, a bottle of côte's base and top treatment and a new pair of ear buds, all for a one-time fee. All personal kit tools are sanitized in a hospital-grade autoclave after each use and the Shop Box is stored at the lounge for the sole use of the designated individual.
Côte’s polish collection consists of 109 hand-poured colors. Each polish retails for $16 and is available to purchase on www.coteshop.co.