Past recipients have included Farouk Shami, CEO/founder of Farouk Systems; George Schaeffer, founder of OPI Products Inc. and now the CEO of Aloxxi; John Paul DeJoria, entrepreneur and co-founder of John Paul Mitchell Systems; hairdressing icon Vidal Sassoon and Redken Founder Paula Kent Meehan.
“Pat Parenty’s commitment to the professional beauty industry and more importantly to the salon professional has always been evident and has played a big part in the success of both Redken 5th Avenue and L’Oréal,” said Phil Horvath, general manager/vice president, Ulta Salons and an ISBN past president. “His honesty and integrity have made him a great leader and business partner to all those who have had the good fortune to work with him. Our partnership with Pat over the past 15-plus years has been a key part of Ulta’s success!”
Said Parenty, “I am honored that the ISBN has chosen to give me this year’s Legend’s Award. I have always had great respect for the leadership of ISBN over the years and believe in their mission to develop the professional beauty industry and the salon experience. I have always believed as a leader for L’Oréal in the professional beauty industry that we have a responsibility to ensure the positive development of our industry to allow all salon professionals to earn a better living and live a better life! I want to thank ISBN for giving me this award, and I look forward to working with them and continue to benefit our industry.”
Parenty joined L’Oréal’s Professional Products Division as vice president, sales for Redken in January 1997. He became vice president, general manager for Redken in 2000 and senior vice president, general manager in 2002. Under his leadership, Redken had double-digit sales and profit growth, as the company evolved its original DNA of innovative technology and strong education to create an inclusive culture that attracted salon stylists throughout the U.S. market.
In 2009, Pat moved into a his role as president U.S. Brands, L’Oréal Professional Products Division, overseeing the U.S. business for Redken, Pureology, Matrix, L’Oréal Professionnel, Mizani, Kérastase, Shu Uemura Art of Hair, L’Oréal Technique and Essie. In 2010, he was promoted to president, L’Oréal USA Professional Products Division and SalonCentric.