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P&G Adds Dry Cleaner In Nebraska

April 30, 2014

What impact will the expansion have on detergent sales?

With volume down, pundits wonder what impact unit dose detergents are having on the overall laundry care category. Now, here's another point to consider: what's with all those dry cleaners that Procter & Gamble is opening around the US?

Via Nova Holdings, LLC, in collaboration with Agile Pursuits Franchising, Inc., a wholly owned subsidiary of Procter & Gamble (P&G), has opened the newest Tide Dry Cleaners store in Omaha, NE. The Omaha location is the second in Nebraska, and the 22nd Tide Dry Cleaners store. The store is said to apply Tide’s 65 years of fabric care experience, GreenEarth cleaning technology and concierge services to meet customers’ needs.
 

“We are proud to provide excellent customer service, superior dry cleaning quality and amazing convenience to every customer of Tide Dry Cleaners,” said Kimberley McCutcheon, general manager of Tide Dry Cleaners Omaha.
 

The new Omaha store will host a public grand opening event on Saturday, May 3rd.
 

The Tide Dry Cleaners system includes the convenience of drive-thru concierge services and 24-hour pick-up and drop-off with Tide Dry Cleaners Anytime kiosk and drop-box. Through its partnership with GreenEarth and utilization of Tide fabric care, Tide Dry Cleaners offers cleaning technology to care for a range of garments and textiles.
 

“We’ve listened to consumers who share their frustrations with dry cleaning and we’re excited to continue leading the way in Changing Dry Cleaning for Good. With unique service offerings – including 24-hour access, Tide and GreenEarth Cleaning and best-in-class customer service – we are showing our customers that they deserve more from their dry cleaning experience,” said Erica Jones, Tide Dry Cleaners marketing manager.
 

“We are thrilled to see the Tide Dry Cleaners network continue to expand in Omaha and are very happy to once again partner with Via Nova Holdings, LLC. We join them in celebrating the opening of their new Tide Dry Cleaners location in Omaha,” said Jeff Wampler, CEO, Agile Pursuits Franchising, Inc., a wholly-owned subsidiary of Procter & Gamble.


P&G calls Tide Dry Cleaners an innovative extension of the Tide brand, providing superior service that customers want for their dry cleaning.  Founded in 2008, Agile Pursuits Franchising, Inc. (APFI) is a wholly owned subsidiary of Procter and Gamble. APFI is a franchisor and operator of Tide Dry Cleaners with locations across the US. But as the franchise expands across the country will consumers spend less on detergent and more on outsourcing their dirty laundry?

 

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