"With a career in modeling that spans decades, I know how much emphasis can be put on superficial beauty – battling wrinkles and dyeing our hair to fight the signs of aging – but as a result, far too many women are ignoring what's happening on the inside," said Citracal spokeswoman and founder of WomenOne, a non-profit focused on the global education of girls and women, Dayle Haddon. "That's why I'm proud to be teaming up with Citracal on Beauty is Bone Deep to help spread the word about the importance of women including a calcium supplement in their health and beauty routine to support bone health. True beauty radiates from within and it starts with strong bones."
The brand is encouraging women to visit a special website, www.BeautyisBoneDeep.com, to learn more about the benefits of calcium supplementation with Citracal, get age-defying tips from Dayle Haddon and enter for a chance to win a Beauty is Bone Deep makeover in NYC.
The grand prize is a trip to New York City for an age-defying makeover and meet-and-greet with Haddon. The winner will also receive a bone health consultation, and a one-year supply of Citracal. Additionally, ten first prize winners will win a one-year supply of Citracal and a signed copy of Haddon's Ageless Beauty: A Woman's Guide to Lifelong Beauty and Well-Being.