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Iman Cosmetics Sponsors Indian Film Festival

May 1, 2014

Using NYC event to expand brand awareness with South Asian customers.

Iman Cosmetics is the exclusive beauty partner for 2014 New York Indian Film Festival (NYIFF), which runs May 5-10, 2014. This initiative was designed to elevate brand awareness and position specifically with South Asian women living in the US, UK, and beyond, noted Iman.

Celebrating 100 Years of Bollywood at the 2014 New York Indian Film Festival, the oldest and most prestigious festival of its kind in the US, Iman Cosmetics will present an exclusive screening of three Bollywood Films on Friday, May 9. The featured films include Mrs. Scooter, My Dear Americans andAfternoon. Iman Cosmetics is offering 10 pair of free tickets to attend the screening via its "Bollywood Beautiful" Sweepstakes found at through May 6.

Iman Cosmetics will also offer Bollywood Eyes mini-makeovers for each attendee to their screening.

"We are in awe of the incredible beauty of South Asian women and are thrilled to celebrate 100 Years of Bollywood with them through our partnership with the 2014 New York Indian Film Festival, and look forward to building deeper relationships in the community for years to come," said Iman Cosmetics general manager Desiree Reid.  

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