Breaking News

Iman Cosmetics Sponsors Indian Film Festival

May 1, 2014

Using NYC event to expand brand awareness with South Asian customers.

Iman Cosmetics is the exclusive beauty partner for 2014 New York Indian Film Festival (NYIFF), which runs May 5-10, 2014. This initiative was designed to elevate brand awareness and position specifically with South Asian women living in the US, UK, and beyond, noted Iman.

Celebrating 100 Years of Bollywood at the 2014 New York Indian Film Festival, the oldest and most prestigious festival of its kind in the US, Iman Cosmetics will present an exclusive screening of three Bollywood Films on Friday, May 9. The featured films include Mrs. Scooter, My Dear Americans andAfternoon. Iman Cosmetics is offering 10 pair of free tickets to attend the screening via its "Bollywood Beautiful" Sweepstakes found at http://bit.ly/1hqmpM3 through May 6.

Iman Cosmetics will also offer Bollywood Eyes mini-makeovers for each attendee to their screening.

"We are in awe of the incredible beauty of South Asian women and are thrilled to celebrate 100 Years of Bollywood with them through our partnership with the 2014 New York Indian Film Festival, and look forward to building deeper relationships in the community for years to come," said Iman Cosmetics general manager Desiree Reid.  

Related End-User Markets:

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • Special Effects

    Special Effects

    Melissa Meisel, Associate Editor||August 1, 2016
    Fall 2016 color cosmetics reflect light and offer a focus on elements like pigment, slip and wear.