Breaking News

Iman Cosmetics Sponsors Indian Film Festival

May 1, 2014

Using NYC event to expand brand awareness with South Asian customers.

Iman Cosmetics is the exclusive beauty partner for 2014 New York Indian Film Festival (NYIFF), which runs May 5-10, 2014. This initiative was designed to elevate brand awareness and position specifically with South Asian women living in the US, UK, and beyond, noted Iman.

Celebrating 100 Years of Bollywood at the 2014 New York Indian Film Festival, the oldest and most prestigious festival of its kind in the US, Iman Cosmetics will present an exclusive screening of three Bollywood Films on Friday, May 9. The featured films include Mrs. Scooter, My Dear Americans andAfternoon. Iman Cosmetics is offering 10 pair of free tickets to attend the screening via its "Bollywood Beautiful" Sweepstakes found at http://bit.ly/1hqmpM3 through May 6.

Iman Cosmetics will also offer Bollywood Eyes mini-makeovers for each attendee to their screening.

"We are in awe of the incredible beauty of South Asian women and are thrilled to celebrate 100 Years of Bollywood with them through our partnership with the 2014 New York Indian Film Festival, and look forward to building deeper relationships in the community for years to come," said Iman Cosmetics general manager Desiree Reid.  

Related End-User Markets:

blog comments powered by Disqus
  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.

  • Get Smart About Your Big Data

    Get Smart About Your Big Data

    Christine Esposito, Associate Editor||June 1, 2016
    Experts at the IRI Growth Summit explain how to make personal connections with customers.