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Look Good Feel Better Turns 25

May 5, 2014

New video, re-issued PSAs and celebration planned for program that's helped nearly 900,000 women in the US.

To celebrate its 25th anniversary this year, Look Good Feel Better is asking women everywhere to “Reimagine Beauty” and its meaning and importance to women undergoing cancer treatment. 

"The transformative power of Look Good Feel Better goes far beyond the individual skin and cosmetic products, or the wigs, scarves and accessories that women learn to use in our workshops.  These things become powerful tools that together, when combined with knowledgeable volunteers and other women also experiencing a cancer diagnosis, have the ability to give a woman renewed confidence in herself – both inside and out," said Louanne Roark, executive director, Personal Care Products Council Foundation.

To kick off its silver anniversary year, Look Good Feel Better unveiling a 25th Anniversary Video, which that raises awareness of the program and its power to Reimagine Beauty, creating a simple way to share information about LGFB with family, friends and others in each person's social environment.  
 
You can view the video on YouTube here: http://youtu.be/5wB7BfJWu10

Futher, the program re-issued a series of Public Service Announcements in print and online  and launched a new Healthcare Provider Toolkit to ensure healthcare providers who work with women with cancer each day are aware of the program and have the tools, resources and support to share it with their patients and colleagues.
 
There will be a 25th Anniversary Party on August 1, 2014 at the National Women's Survivor Convention to raise awareness, celebrate program graduates, celebrate the achievements and contributions of 6,000 volunteers and of American Cancer Society staff across the country, and encourage LGFB referrals among women survivors. 

"As we celebrate our 25th anniversary year, we want to illuminate the transformative power of Look Good Feel Better and ask people everywhere to reimagine beauty and how they can play a part in supporting women during this difficult time," Roark continued.  "In addition to our anniversary initiatives, there are many simple ways people can get involved to support our mission.  They can volunteer, refer a friend to the program or simply share a Facebook post that another woman may find extraordinarily helpful.  We hope that healthcare providers will recognize how Look Good Feel Better can help women who are undergoing cancer treatment deal with the appearance-related side effects of that treatment, and improve that patient's day-to-day quality of life.  We can all reimagine beauty and help women in our own unique way."

The Look Good Feel Better program offers free workshops and other educational resources that provide professional guidance and instruction on appearance needs, including skin care, cosmetics, nail care, hair loss alternatives, and styling tips to address the appearance side effects of cancer treatment.

The program has helped nearly 900,000 women in the US who have participated in the program's 15,800 group workshops offered in 2,400 locations annually throughout the United States.  In addition, nearly 1.5 million people in 26 countries around the world have received support from Look Good Feel Better during their cancer treatment.

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