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Snuggle Launches New Campaign



Published May 6, 2014
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Spring is the perfect season to snuggle, sniff, smile and get back in touch with all five of your senses. And today, new Snuggle Scent Boosters is launching a new national broadcast series integration with The Better Show, in partnership with Meredith Video Studios. The six-part series, titled "Smell the Snifference, is said to inspire moms with creative ideas and practical advice designed to educate, delight and excite.

Hosted by author, blogger and lifestyle expert Jordan Reid, and featuring beloved Snuggle brand icon Snuggle Bear, "Smell the Snifference" covers such mom-relevant topics as enhancing your family's senses and mood in your home, making the connection between scent and emotion, and creating a Mother's Day that is all about boosting mom's mood. It even offers an exclusive, behind-the-scenes peek at the innovation behind new Snuggle Scent Boosters at the Snuggle research and development lab.

Snuggle Scent Boosters are available in two scents – Lavender Joy and Blue Iris Bliss – in the laundry aisle at retail outlets nationwide, in sizes ranging from 20- to 56-count for suggested retail prices from $3.99 to $7.99.

"Smell the Snifference" can be viewed on The Better Show (check local listings), every Tuesday and Thursday through May 22.

More info: www.snuggle.com


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