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Coty Expands Georgia May Jagger's Role

May 8, 2014

Named global ambassador for cancer cause.

Coty Inc. named Georgia May Jagger—supermodel and face of Coty's color cosmetics brand Rimmel and fragrance brand Just Cavalli—as the first Coty Global Ambassador in the fight against blood cancer. Coty is founding corporate sponsor of Delete Blood Cancer-DKMS, the world's largest bone-marrow-donor-registration center.

As the face of two Coty brands, Jagger is a valued partner for the global beauty company. As the Coty Global Ambassador in the fight against blood cancer, she will serve as a spokesperson for the cause and help support Delete Blood Cancer. In that capacity, Jagger symbolically lit the Empire State Building in red and white to raise awareness for the fight against blood cancer. Also attending the lighting ceremony, which is a treasured annual tradition for the Coty-Delete Blood Cancer Linked Against Blood Cancer partnership, were Michele Scannavini, CEO of Coty Inc. and honorary chair of the eighth annual Delete Blood Cancer Gala, and Katharina Harf, co-founder of Delete Blood Cancer and gala host.

This year marks the eighth anniversary of the Coty-Delete Blood Cancer Linked Against Blood Cancer partnership as well as the eighth Delete Blood Cancer Gala. The A-list event took place on May 7 at Cipriani Wall Street and raised a record $4 million; in conjunction, the Empire State Building lit up the skies from sunset on May 7 until 2 a.m. on May 8 to help raise awareness of Delete Blood Cancer and its cause, as well as to celebrate the Gala and its fundraising goals.

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