The survey discovered 60% of consumers will purchase their Mother’s Day gifts online, with 50% who said they will shop from their computer and 10% who will purchase from a mobile device (smart phone or tablet). Brick-and-mortar retailers will continue to see traffic as 40% of Mother’s Day shoppers indicated they will purchase their gifts in-store.
No matter what the holiday, shoppers are always on the hunt for a great deal. When consumers were asked how much they plan to spend on Mother’s Day, 26% said they would spend $50-$99. Twenty percent will try to find the perfect gift for $100-$249, and 19% will spend $25 -$49.
“When it comes to recognizing ‘mom’ or other women in their lives, consumers have clearly responded they plan to commemorate the day regardless of budget,” said Sharon Banfield, director of public relations for PriceGrabber. “Retailers that can fuel passion by offering personalized and unique gifts will win the wallet share of today's consumer.”
Conducted from April 3, 2014-April 17, 2014, the survey includes responses from 3,171 US online shopping consumers.