In the first quarter of 2014, sales of US prestige beauty products hit $2.5 billion, a 4% decline from Q1 2013, according to The NPD Group.
While still down from last year, makeup outperformed the overall industry, with $1 billion in sales in January through March 2014, a 3% decline from the first quarter of 2013. This performance was boosted in certain segments - primarily by growth in lip color, eye brow, and other face makeup like primers, said NPD.
Bright spots within the US prestige skincare market came from double-digit dollar sales growth of masks, hair segments, and other facial skincare products like alphabet creams. Candles and other home fragrance ancillaries were also sparked by double-digit growth in Q1 2014, noted NPD.
“The hottest trends in prestige beauty carried through the first three months of 2014, with a focus on immediate results, flawless faces, defined eyes, and bold lips. Despite being a challenging period for the industry, seeing consistency in these bright spots indicates new ways to look for growth and position the large categories around the emerging shifts in consumer preferences,” said Karen Grant, vice president and global industry analyst.