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Do You Know Grace Choi and Mink?

May 13, 2014

Will her 3D printer disrupt the color cosmetics category?

3D printing is making headlines, and now there’s one entrepreneur is who looking to take this technology into the beauty industry.

At TechCrunch Disrupt in New York City last week, one-time Harvard Business School student Grace Choi unveiled Mink, a desktop printer that creates makeup using color swatches from images taken by a camera or smartphone or or viewed on a  laptop.
She contends the proprietary printer will be about $300 and users will not need any new software to make beauty products at home.
Here’s a skeleton outline of how Mink will work: when a user sees a color she likes, she can pick the color from the video or image. Each pixel has a hex code, which is copied into already available software like Photoshop...and then the ink jet printer takes over.
Choi says the substrate and ink, both of which are FDA compliant, come from the same sources as "trusted brands." 
She contends she is printing eyeshadows, but sees applications in lipsticks, creams and more. 

“The makeup industry makes a whole lot of money on a whole lot of bullsh**,” Choi said during her presentation.
There’s no official launch date yet for Mink.
You can watch Choi speak about Mink at TechCrunch Disrupt here.

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