Breaking News

Do You Know Grace Choi and Mink?

May 13, 2014

Will her 3D printer disrupt the color cosmetics category?

3D printing is making headlines, and now there’s one entrepreneur is who looking to take this technology into the beauty industry.

At TechCrunch Disrupt in New York City last week, one-time Harvard Business School student Grace Choi unveiled Mink, a desktop printer that creates makeup using color swatches from images taken by a camera or smartphone or or viewed on a  laptop.
 
She contends the proprietary printer will be about $300 and users will not need any new software to make beauty products at home.
 
Here’s a skeleton outline of how Mink will work: when a user sees a color she likes, she can pick the color from the video or image. Each pixel has a hex code, which is copied into already available software like Photoshop...and then the ink jet printer takes over.
 
Choi says the substrate and ink, both of which are FDA compliant, come from the same sources as "trusted brands." 
 
She contends she is printing eyeshadows, but sees applications in lipsticks, creams and more. 

“The makeup industry makes a whole lot of money on a whole lot of bullsh**,” Choi said during her presentation.
 
There’s no official launch date yet for Mink.
 
You can watch Choi speak about Mink at TechCrunch Disrupt here.
 

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Exploring Green in Vegas

    Exploring Green in Vegas

    Christine Esposito, Associate Editor||June 6, 2016
    Cosmoprof North America sets the stage for brands dedicated to the growing and evolving eco-friendly beauty space.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.

  • Get Smart About Your Big Data

    Get Smart About Your Big Data

    Christine Esposito, Associate Editor||June 1, 2016
    Experts at the IRI Growth Summit explain how to make personal connections with customers.