Breaking News

Avon and Coty Get Together in Brazil

May 14, 2014

Avon reps will sell select Coty fragrances in the country.

Coty Inc. and Avon Products, Inc. have entered into a partnership by which select Coty fragrances will be marketed and sold through Avon Brazil's network of 1.5 million independent sales Representatives. 

Brazil is Avon's largest market and is also the largest fragrance market globally. 

The deal brings together Avon's extensive network of tepresentatives in Brazil and Coty's portfolio of celebrity and lifestyle fragrance brands in an effort to increase both companies' global fragrance market share, consumer loyalty and brand appeal in Brazil.

"This commercial partnership allows Coty to expand its geographical reach and strengthen our footprint in the emerging markets, with Brazil being a key driver in our growth strategy," said Renato Semerari, president, Coty Beauty.  "Avon's extensive experience in Brazil makes the company an ideal partner, and we look forward to working together."

"We are pleased to enter into this marketing arrangement with Coty as part of our growth strategy in Brazil," said David Legher, president, Avon Brazil.  "Coty's celebrity and lifestyle fragrances further expand our portfolio of high quality fragrances here, which will help our Representatives increase their earnings and reach a broader consumer base."

Related End-User Markets:

blog comments powered by Disqus
  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.