Breaking News

Avon and Coty Get Together in Brazil

May 14, 2014

Avon reps will sell select Coty fragrances in the country.

Coty Inc. and Avon Products, Inc. have entered into a partnership by which select Coty fragrances will be marketed and sold through Avon Brazil's network of 1.5 million independent sales Representatives. 

Brazil is Avon's largest market and is also the largest fragrance market globally. 

The deal brings together Avon's extensive network of tepresentatives in Brazil and Coty's portfolio of celebrity and lifestyle fragrance brands in an effort to increase both companies' global fragrance market share, consumer loyalty and brand appeal in Brazil.

"This commercial partnership allows Coty to expand its geographical reach and strengthen our footprint in the emerging markets, with Brazil being a key driver in our growth strategy," said Renato Semerari, president, Coty Beauty.  "Avon's extensive experience in Brazil makes the company an ideal partner, and we look forward to working together."

"We are pleased to enter into this marketing arrangement with Coty as part of our growth strategy in Brazil," said David Legher, president, Avon Brazil.  "Coty's celebrity and lifestyle fragrances further expand our portfolio of high quality fragrances here, which will help our Representatives increase their earnings and reach a broader consumer base."

Related End-User Markets:

blog comments powered by Disqus
  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.