Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue September 2015
 •  Clariant Expands EcoTain Offerings for Personal Care  •  Personnel Appointments at Tria Beauty  •  'Can-Do' Acquisition in Auto Air Care  •  Pilot Chemical Honors Former CEO  •  New Standard for Laundry Packs
Print

P&G Expands Bounce Line



Published May 15, 2014
Related Searches: form consumers marketing scent
Post a comment
Procter & Gamble’s Bounce brand is launching its first ever in-wash fabric care product, Bounce Bursts, which come in bead form that allows consumers to control the amount of the brand's Outdoor Fresh delivered in the wash cycle.
 
“Bounce understands that there are moments when we’re unable to enjoy the scent of the great outdoors and has designed Bounce Bursts to give fabrics that extra boost of Outdoor Fresh scent throughout the day,” said Vedran Miletic, associate marketing director, Procter & Gamble. “For many, the scent of Bounce has been a recognizable staple in their laundry room for generations, and they’ve enjoyed the Bounce Outdoor Fresh scent from the dryer. Now, we’re giving them more of what they love with an in-wash scent booster."


blog comments powered by Disqus