Breaking News

P&G Gives To Habitat for Humanity in Canada

May 16, 2014

Three-year partnership includes $900K donation and in-kind donations.

Procter & Gamble has partnered with Habitat for Humanity Canada in a three-year partnership that includes a significant contribution of $900,000 and in-kind donations from brands like Tide, Mr. Clean and Swiffer.
 
As part of the new partnership, P&G will provide major investment and assistance in Women Build projects in Toronto, Vancouver and Montreal taking place this fall. Habitat for Humanity’s Women Build projects promote the involvement of women in the construction of Habitat homes, with the majority of the planning and execution undertaken by female volunteers. Influential blogger ambassadors from across Canada will also be engaged to support and raise awareness of these Women Build projects within their local community.
 
In addition to the Women Build projects, P&G employees and stakeholders will volunteer on Habitat build sites in their markets, enabling them to have an impact in the communities they live and work in. P&G will also offer cleaning kits to Habitat for Humanity affiliates to help ready the newly built homes for move-in once construction is completed, and will provide welcome baskets packed full of household products like Tide, Swiffer, Mr. Clean, Bounty, Febreze, Dawn and Cascade to each family moving into their new Habitat home. 
 
Habitat for Humanity Canada estimates that its affiliates will build some 300 new homes for partner families in 2014.
 
“P&G has a long-standing commitment to give back to our local communities and we take this responsibility very seriously,” said Susan Nieuwhof, corporate sustainability leader, P&G Canada. “For years, our trusted brands have helped people do the things that make their house feel more like a home, and by joining Habitat for Humanity Canada, we can bring the comforts of home to more families across the country. We are excited to provide not only financial support, but also the participation of our employees to help support families who are working to call a home their own.”

Related End-User Markets:

  • Monday Morning Quarterback

    Monday Morning Quarterback

    Christine Esposito, Associate Editor||February 6, 2017
    Super Bowl commercials are big business. Let’s look at some of personal and household care brands that bought spots this year

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • A New Contender?

    A New Contender?

    January 6, 2017
    Detergent sales are up, innovation continues and Henkel is determined to make it a dogfight in the segment.