Procter & Gamble has partnered with Habitat for Humanity Canada in a three-year partnership that includes a significant contribution of $900,000 and in-kind donations from brands like Tide, Mr. Clean and Swiffer.
As part of the new partnership, P&G will provide major investment and assistance in Women Build projects in Toronto, Vancouver and Montreal taking place this fall. Habitat for Humanity’s Women Build projects promote the involvement of women in the construction of Habitat homes, with the majority of the planning and execution undertaken by female volunteers. Influential blogger ambassadors from across Canada will also be engaged to support and raise awareness of these Women Build projects within their local community.
In addition to the Women Build projects, P&G employees and stakeholders will volunteer on Habitat build sites in their markets, enabling them to have an impact in the communities they live and work in. P&G will also offer cleaning kits to Habitat for Humanity affiliates to help ready the newly built homes for move-in once construction is completed, and will provide welcome baskets packed full of household products like Tide, Swiffer, Mr. Clean, Bounty, Febreze, Dawn and Cascade to each family moving into their new Habitat home.
Habitat for Humanity Canada estimates that its affiliates will build some 300 new homes for partner families in 2014.
“P&G has a long-standing commitment to give back to our local communities and we take this responsibility very seriously,” said Susan Nieuwhof, corporate sustainability leader, P&G Canada. “For years, our trusted brands have helped people do the things that make their house feel more like a home, and by joining Habitat for Humanity Canada, we can bring the comforts of home to more families across the country. We are excited to provide not only financial support, but also the participation of our employees to help support families who are working to call a home their own.”