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Unilever's New Project Sunlight Initiative

May 16, 2014

New interactive series and documentary film.

Unilever has unveiled an interactive series of “Summer Sunlight Activities” and a new short film, "The Way Kids See It," to inspire families to create a brighter future by living more sustainably. These programs support Unilever Project Sunlight, the company’s long-term sustainability initiative.
To kick off the summer season, Unilever Project Sunlight is encouraging families to partake in simple and fun sustainable-living focused projects, Summer Sunlight Activities. From greening the bathroom to finding fun, new uses for used shampoo bottles, these activities demonstrate the importance of small actions that together can add up to make a big impact.

“Teaching the next generation to live sustainably is essential to ensuring our children and our children’s children thrive in a world with clean water and food on the table,” said Sarah Michelle Gellar, Unilever Project Sunlight ambassador, actress and mother. “Whether it’s challenging their creativity to reimagine the use of a box, turning off the faucet while they brush their teeth or growing a summer garden, we can build a world where everyone lives well - if we all do our part.”

For example, Unilever suggests consumers green their bathroom by installing a recycling bin. Nearly 40% of Americans toss plastic bottles from the bathroom in the trash, not realizing that along with cardboard product packaging and toilet paper spools, many bathroom toiletry bottles are recyclable.

Unilever’s new documentary short film, “The Way Kids See It,” premieres in conjunction with International Family Day, and captures ideas and inspiration for creating a brighter future from children all over the world. Directed by Daniel Gordon, a BAFTA and British Independent Film Awards nominee, the film features children whose positive outlook inspired Project Sunlight, and highlights the hopes, dreams and plans that they have for a better world.
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