Breaking News

Hum Hits Sephora

May 19, 2014

Beauty-based nutritional supplements include Red Carpet and Killer Nails.

Hum Nutrition’s supplements have hit select Sephora retail stores and Sephora.com nationwide. The LA-based company boasts 12 ingestible nutritional supplement products designed around skin, body and lifestyle.

“Sephora has done a phenomenal job in innovating beauty with forward thinking brands," said Walter Faulstroh, CEO Hum Nutrition.

Hum was founded in 2012 by Walter Faulstroh and Chris Coleridge, the duo behind V Water, which was sold to PepsiCo in 2008.

The brand was created to make nutritional supplements less confusing with a highly-targeted, scientifically proven and consumer-friendly brand that addresses an array of lifestyle and beauty needs. HUM's gluten-free, all-natural formulations  come in brightly colored packaged and feature clever names like "Red Carpet," which promotes glowing skin and fuller, shinier hair;  "Killer Nails" to "Chill Pill" and "Moody Bird" for PMS.

"We are very excited to be the exclusive retailer partner for HUM, giving our Sephora clients a new innovative approach to their beauty regimen," said Margarita Arriagada, Sephora chief merchant.
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?