“Sephora has done a phenomenal job in innovating beauty with forward thinking brands," said Walter Faulstroh, CEO Hum Nutrition.
Hum was founded in 2012 by Walter Faulstroh and Chris Coleridge, the duo behind V Water, which was sold to PepsiCo in 2008.
The brand was created to make nutritional supplements less confusing with a highly-targeted, scientifically proven and consumer-friendly brand that addresses an array of lifestyle and beauty needs. HUM's gluten-free, all-natural formulations come in brightly colored packaged and feature clever names like "Red Carpet," which promotes glowing skin and fuller, shinier hair; "Killer Nails" to "Chill Pill" and "Moody Bird" for PMS.
"We are very excited to be the exclusive retailer partner for HUM, giving our Sephora clients a new innovative approach to their beauty regimen," said Margarita Arriagada, Sephora chief merchant.