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Hum Hits Sephora

May 19, 2014

Beauty-based nutritional supplements include Red Carpet and Killer Nails.

Hum Nutrition’s supplements have hit select Sephora retail stores and Sephora.com nationwide. The LA-based company boasts 12 ingestible nutritional supplement products designed around skin, body and lifestyle.

“Sephora has done a phenomenal job in innovating beauty with forward thinking brands," said Walter Faulstroh, CEO Hum Nutrition.

Hum was founded in 2012 by Walter Faulstroh and Chris Coleridge, the duo behind V Water, which was sold to PepsiCo in 2008.

The brand was created to make nutritional supplements less confusing with a highly-targeted, scientifically proven and consumer-friendly brand that addresses an array of lifestyle and beauty needs. HUM's gluten-free, all-natural formulations  come in brightly colored packaged and feature clever names like "Red Carpet," which promotes glowing skin and fuller, shinier hair;  "Killer Nails" to "Chill Pill" and "Moody Bird" for PMS.

"We are very excited to be the exclusive retailer partner for HUM, giving our Sephora clients a new innovative approach to their beauty regimen," said Margarita Arriagada, Sephora chief merchant.
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