SkinCeuticals, a leader in antioxidant and sun protection technology, debuted Physical Eye UV Defense SPF 50 ($30) at SkinCeuticals.com, as well as select dermatologists' offices nationwide. This is the brand's first SPF 50 broad spectrum, mineral eye base specifically designed to defend the delicate eye area from the damaging effects of UV exposure.
The all-mineral sunscreen formula is anhydrous, which works to prevent migration into eyes, which may cause irritation. It is developed with a universal tint to unify skin tone under the eye, providing an optimal base for smoother makeup application. With this introduction, SkinCeuticals has successfully formulated the highest SPF protective product on the market that addresses an extremely important gap in the sunscreen market – eye care, it contends.
SkinCeuticals Physical Eye UV Defense SPF 50 utilizes 100% mineral filters, titanium dioxide and zinc oxide, which offer broad spectrum UVA/UVB protection. The product also contains ceramides.
"We strongly believe in our 'Prevent, Protect, and Correct' message and take sun protection very seriously," said Brenda Wu, general manager of SkinCeuticals. "Across the board, eye care products on the market did not offer high SPF protection to defend the delicate eye area against the damaging effects of the UV spectrum. It became evident that we needed to raise the bar and create a new standard of eye protection. As we further examined the unique skin around the eye, and the alarming statistics around its sensitivity and susceptibility to skin cancer, we were driven to create a product that offered the highest level of photoprotection.
"Beyond this, we faced the unique challenge where sunscreen application around the eyes becomes complicated due to potential irritation when product is inadvertently rubbed into, or migrates into the eye. Consequently, sun protection in general is skipped, leaving this vulnerable area unprotected. We are thrilled with what we developed – a safe and effective, cosmetically-elegant, all mineral sunscreen that can easily be incorporated daily into any beauty routine, used alone or under makeup."