Breaking News

The Honest Co. at Target

May 30, 2014

Select SKUs in all stores, with expanded offerings coming June 15.

The Honest Company has inked a new partnership with Target Corporation in which the retailer will offer a selection of The Honest Company products in all Target stores and an expanded assortment on Target.com starting June 15.

“We're excited to launch The Honest Company products in Target stores and on Target.com to provide easy access to our safe, stylish and accessibly-priced products," said Jessica Alba, president and co-founder, The Honest Company.

Through the ongoing partnership, Target stores will carry the brand’s diapers, wipes and personal care items including face and body lotion, conditioner and shampoo and body wash, as well as household products. Target.com will feature 150 product options including items found in Target stores, as well as online exclusives, such as the natural and effective bug spray, fruit and veggie wash, and more. Products range in price from $4.95 to $124.95.  

"Target's guests are looking for products they can feel good bringing into their homes, all at a great value," said Rick Gomez, senior vice president of marketing, Target. "By teaming up with The Honest Company, we're able to offer an affordable collection that's beautifully designed, practical and eco-friendly, which responds to our guests' desire to shop more natural options at Target and Target.com."
Continuing their commitment to giving back to the community, The Honest Company will give a portion of proceeds to families in need from all product sales at Target.

"A core mission of The Honest Company has always been to make our products easily accessible and we are thrilled to offer our customers the option to purchase Honest products while shopping for other everyday needs at Target," said Brian Lee, chief executive officer and co-founder, The Honest Company. "We look forward to working with Target to create a safer and healthier environment for families."
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