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Tom's of Maine Targets Little Ones

May 30, 2014

Debuts natural toddler training toothpaste.

A baby's first smile is a moment to treasure. Keeping that grin healthy makes parents smile, too. Tom's of Maine, the leading natural oral care brand, is offering parents a new natural Toddler Training Toothpaste to help start good brushing habits with no artificial flavors, sweeteners, preservatives or dyes.

Tom's of Maine Toddler Training Toothpaste gently and effectively cleans tiny teeth and gums with ingredients derived solely from plants and minerals.  Safe if swallowed and fluoride-free, the formula also contains no gluten, propylene glycol, sodium lauryl sulfate.

"As a new parent, the amount of choices you need to make about what goes in or on your baby's body can be overwhelming," said Lindsey Seavey, brand manager at Tom's of Maine. "But it's also a time filled with possibility where even the smallest of decisions can make a difference, especially in the early years when you want to give your child the best start. We believe a natural toothpaste can be one step towards creating a healthy daily routine."  

A baby's daily oral care routine begins sooner than you may think. The Partnership for Healthy Mouths, Healthy Lives recommends beginning brushing as soon as a child's baby teeth begin to appear through the gum surface.  To help make brushing easier, Tom's of Maine Toddler Training Toothpaste has a mild fruit flavor to please babies and toddlers and a no-mess nozzle parents will appreciate.

Tom's of Maine natural Toddler Training Toothpaste is available now at retailers nationwide for a suggested retail price of $3.99. The new introduction rounds out the Tom's of Maine children's natural oral care portfolio, which includes options that evolve with the needs of growing families such as Silly Strawberry toothpaste (ages 3-7 years), Juicy Mint anticavity rinse (ages 6 years and up) and the recently introduced Wicked Cool! toothpaste (ages 8 years and up).

The Tom's of Maine Toddler Training Toothpaste tube is recyclable through the Tom's of Maine TerraCycle collection Program, which gathers toothpaste tubes as well as a wide array of personal care product packaging and recycles them into useful products like picnic tables and park benches to prevent waste from reaching landfills.

The company gives 10% of profits back to helping communities across the country and supports access to oral care for children across the nation.

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