Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue August 2014
 •  Personnel Changes at Energizer  •  Avon Launches Color Cosmetics  •  The Honest Co. Closes Financing Round  •  Oral-B Touts Made in USA Status  •  Walgreens Partners With NeoCell
Print

Burned by BurnLounge?



Published June 4, 2014
Related Searches: skin companies marketing Skin Care
Post a comment
Burned by BurnLounge?

Herbalife, a multllevel marketer of nutrition and skin care products, has been embroiled in a battle with Bill Ackman who insists the company is a pyramid scheme in an effort to devalue the stock.


However, a Herbalife took heart from yesterday's ruling by the Ninth Circuit Court of Appeals in its decision in FTC v. BurnLounge, Inc. The company issued the following statement:


"Today's decision by the United States Court of Appeals for the Ninth Circuit in the FTC v. BurnLounge, Inc. validates product consumption by participants as a legitimate measure of demand for multi-level marketing companies and rejects Bill Ackman's fundamental thesis against Herbalife. This ruling from one of the country's most influential courts is consistent with Herbalife's position that the widespread demand Herbalife has demonstrated for its products, by members and non-members alike, confirms that it is a multi-level marketing company with proper business practices."


Not everybody, read shorts, views the ruling in the same light. Short-sellers insist the ruling is just an example of the Feds starting to crack down on pyramid schemes. It is only a matter of time, they insist, before Herbalife finds itself in regulators' crosshairs.






blog comments powered by Disqus