While fans everywhere are gearing up for their favorite soccer matches, Tide has joined forces with Andres Cantor, Emmy Award winning TV and radio sports personality, for the Keep the Exchange Clean (#KeepitClean) program, to celebrate the long-standing tradition of jersey exchanges, which brings to life the camaraderie and love of the game that unites all fans.
The Tide Keep the Exchange Clean (#KeepitClean) campaign is supported via TV advertisement spots in English and Spanish, showcasing a quick-series of jersey exchanges among soccer fans who are looking to get rid of a jersey that is stained – until the TV spot hero, a young boy, outsmarts them all because he’s able to “Keep the Exchange Clean” with Tide and collect a closet full of jerseys as a result.
The campaign will also extend through a digital and social media campaign including a Tumblr page http://tidekeepitclean.tumblr.com/ that will house all the campaign’s content and user-generated posts, as well as with a Twitter party hosted by Andres Cantor (@AndresCantorGol) and @Tide on June 4 at 8pm ET.
Andres Cantor and Tide will be hosting a #KeepitClean jersey exchange moment on June 5 at 8pm at Soccer Roof Top in Miami, located at 444 Brickell Ave. Andres will honor the jersey exchange tradition with players from a local soccer youth club.
Fans can join the conversation and share their jersey and soccer stories at @Tide, using the hash tag #KeepitClean.
In other P&G news, a new campaign for Tide Oxi is set to debut with HGTV "Property Brother" Jonathan Scott. Stay tuned to Happi.com for the story.