Breaking News

Creme of Nature Names New Ambassador

June 6, 2014

Hair care brands expands singer Africa Miranda's presence.

Creme of Nature hasnamed Africa Miranda, singer, model, activist and star of Bravo's docu-dramaTV show "The New Atlanta," as its new brand ambassador. Africa is already featured as one the models for Creme of Nature's successful product line, Argan Oil from Morocco.

As the brand ambassador, she will represent Creme of Nature in various capacities including special appearances, hosting Twitter chats, speaking at events and on panels.

"I remember my mother using Creme of Nature on my hair as a little girl," said Africa Miranda. "This appointment is a dream come true for me. I'm humbled and I am looking forward to making this an amazing year with Creme of Nature."

"From the moment we met Africa, we fell in love with her hair," said Teneya Gholston, marketing director for Creme of Nature. "As our working relationship progressed, we also fell in love with her beautiful personality and work ethic. Africa has made quite an impression on us and our consumers. She also aligns well with the direction of our brand, so naming her as the new brand ambassador only came natural."

Related End-User Markets:

  • Monday Morning Quarterback

    Monday Morning Quarterback

    Christine Esposito, Associate Editor||February 6, 2017
    Super Bowl commercials are big business. Let’s look at some of personal and household care brands that bought spots this year

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.

  • Linked In

    Linked In

    Christine Esposito , Associate Editor||February 1, 2017
    Through virtual reality, apps and connected devices, beauty and personal care brands can strengthen their customer relations