A LA based revolutionary home hair color kit that debuted in 2010, eSalon (http://www.esalon.com/) revolutionized the industry by delivering custom, salon color to a client’s door, for less than they would tip a colorist! Each bottle of eSalon pigment, unlike pre-mixed box brands, is individually blended for clients based on their personal hair profile.
Clients are asked about gray percentage, skin tone, eye color, color history, and more, to create the most flattering shade. eSalon’s color crew of experts analyses client’s details and create custom formulations from an unlimited number of color options—that clients are guaranteed to love. Their quality hair color and proprietary mixing technology ensure a perfect match every time. The color is bottled, labeled with the client’s name (because it’s made for them and no one else) , and delivered within days.
Additionally, the brand expanding into a line of new products for color-treated hair, including Perfect Ending Leave In Conditioner, Color Kiss Temporary Root Touchup, Cute Couple Brow Enhancing Serum, and Two of a Kind Brow Color.