Inspired by the "perfectly imperfect" look so sought-after by women today, Kerastase's newest Couture Styling products re-invent highly sophisticated "un-styled styles" reminiscent of Brigitte Bardot's untamed mane or the flowing waves of the Studio 54 era.
For the shoot, Kate's hair was styled by Kerastase artistic director, famed hairdresser and close personal friend, Luigi Murenu.
"The Brigitte Bardot "mussed-up" 60's look is both quintessentially French and completely universal. Kate Moss is the Brigitte Bardot of today," said Murenu. "She epitomizes the freedom that every woman wants."
For 2014, Kerastase Couture Styling celebrates timeless beauty in all its diversity once again, thanks to a profusion of high-performance advances in both lasting hold and hairstyling creativity.
The newest Couture Styling products, including Laque Noire, a micro-diffusion finishing spray, V.I.P., a texturizing spray, and Baume Double Je, an extra workable defining balm, will be begin to roll out in Kerastase Consultant salons and on the brand's website nationwide this summer.
The Image Campaign, which was photographed by Solve Sundbo in Paris, will debut in summer 2014 in the USA.