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Proactiv+ Taps Cassadee Pope

June 10, 2014

"The Voice" winner is newest celeb to promote the line.

Cassadee Pope, Season 3 winner of "The Voice" and CMT’s Breakthrough Video of the Year award winner, is the newest Proactiv+ celebrity ambassador. The singer will be featured in commercials and digital spots airing this summer.

"Cassadee is a talented singer and songwriter who has gained trust with fans around the world by sharing her vulnerability and fun-loving personality through her lyrics. She is a great partner to share her personal acne story on how Proactiv+ made her feel, look and act like the powerhouse she is," said Greg Renker, co-founder and co-chairman of Guthy-Renker. "The products help users like Cassadee clear their acne to help their lives and skin flourish."

Proactiv's roster also includes "The Voice" coach Adam Levine, Lily Aldridge, Olivia Munn, Julianne Hough, Naya Rivera and AJ Cook

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