International tennis star Maria Sharapova has been tapped as face of Avon Luck, the beauty company’s new fragrances for men and women.
“When we created Avon Luck, we wanted to capture the intoxicating charisma of someone who creates her own luck in life,” explains Patricia Perez-Ayala, Avon chief marketing officer. “As one of the top ranked tennis players worldwide, and a sophisticated natural beauty, Maria perfectly captures this sense of energy and possibility. She’s the ideal spokesperson for a fragrance that exudes happiness and a feeling of being on top of the world.”
The fragrance will launch in Europe in September followed by North America in October and Asia-Pacific in November.