Breaking News

Avon Signs Maria Sharapova

June 11, 2014

Tennis star to serve up new Avon Luck fragrances.

International tennis star Maria Sharapova has been tapped as face of Avon Luck, the beauty company’s new fragrances for men and women.
 
 “When we created Avon Luck, we wanted to capture the intoxicating charisma of someone who creates her own luck in life,” explains Patricia Perez-Ayala, Avon chief marketing officer. “As one of the top ranked tennis players worldwide, and a sophisticated natural beauty, Maria perfectly captures this sense of energy and possibility. She’s the ideal spokesperson for a fragrance that exudes happiness and a feeling of being on top of the world.”

The fragrance will launch in Europe in September followed by North America in October and Asia-Pacific in November.

Related End-User Markets:

blog comments powered by Disqus
  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.