Since the campaign was launched in June of 2013, more than 41,000 consumers have made the pledge to a safe laundry room and routine through an online pledge system.
"As of April 2014, 3,481 individuals have come in contact with liquid laundry packets in some way and made a call to a Poison Center. We believe that education and public awareness can reduce that number. ACI’s mission is to reach as many parents and caregivers as possible to ensure that they are keeping these products away from children just like any other household cleaner," said Nancy Bock, ACI senior vice president of education. "Since June is National Safety Month, we want to share timely reminders about keeping kids safe."
In year two of its campaign, ACI is continuing to work with various groups, including manufacturers, retailers and educators to increase public awareness and engagement on this issue. In addition to sharing information about safe laundry packet usage and storage at industry and consumer events, ACI continues to reach out directly to parents, caregivers and media on this topic, with mom bloggers serving a vital role in amplifying the campaign.
ACI has also forged strategic partnerships with the American Association of Family and Consumer Sciences (AAFCS), the National Association of Hispanic Nurses (NAHN) and Coin Laundry Association (CLA) to maximize its message. The purpose of these activities and partnerships is to decrease the number of laundry packet exposures and increase awareness about the potential hazards laundry packets pose, as well as to highlight ways to prevent accidents from occurring.
More info: www.keypledge.com