Breaking News

The Scent of Southern Men

June 19, 2014

NPD finds regional support in fragrance sales.

In the 12 months ending April 2014, sales of US prestige men’s fragrance products were $916 million. Despite overall flat performance, the men’s prestige market saw a boost in sales in its largest market, the south.
 
The southern region of the US represents 39 percent of overall prestige fragrance sales, and $371 million in men’s alone.
 
Between May 2013 and April 2014, the south was not only the largest region in terms of prestige men’s fragrance sales (40%), but it was also the top performing region, with nearly 2 percent growth, compared to the previous 12 month period.
 
Juices were the primary driver of prestige men’s fragrance growth in the south during this timeperiod, up 2 percent, followed by gift sets.
 
“Winning with consumers takes both national clout and a local flavor. While the northeast and pacific regions often get a lot of attention, the example in men’s fragrance shows that   the south is important for today’s prestige fragrance marketers,” said Karen Grant, vice president and global industry analyst, The NPD Group, Inc. “Harnessing the buying power of each region, the south, north, east, and west, especially during key holiday seasons, can make the difference to drive  positive momentum in sales for the industry overall.”
 
  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.