Self-tanning company Karora Skinwear will make its US TV shopping debut with leading entertainment and lifestyle retailer, HSN, on June 22. The brand launches on HSN, with its multi-award winning self tan mists, its unique line of self-tanners with custom color technology available for all skin types and tones.
Karora continues to take the US market by storm, having just rolled-out in over 650 Ulta beauty stores across America in March 2014.
Founder and "Tanpreneur" Karen Brown will appear on-air on HSN to speak about the science, botanical ingredients and superior results that Karora products deliver, giving her expert advice and application tips to empower bronzers across America.
“We are thrilled to launch our multi-award winning bronzing collection on HSN and be a part of their unique shopping experience. This is a fantastic medium for showcasing our products, engaging with our target audience and bringing the brand to life” says Karen Brown. “We look forward to a very successful partnership with HSN as we roll out the full product range across their TV and digital platforms.”
The seven award winning products are positioned as affordable luxury ($25-40) and include Karora’s first CC cream for face & body, a “3 shades in 1 bottle” bronzing mousse and a line of glow-getters that helps skin to look brilliantly bronzed.