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Gillette Taps Vlogger 'Meekakitty'

June 24, 2014

#InASnap Twitter campaign promotes new Venus portable razor compact.

Gillette Venus and video blogger Tessa Violet—aka Meekakitty—are inviting women to share their spontaneous ”wish I’d shaved” moments on Twitter with #InASnap. The blogger will use her favorites as inspiration to create a series of music videos that will be published and shared on Violet’s and Gillette Venus’ social channels, according to the P&G brand.

The campaign is designed to promote Gillette Venus’ newest razor, the Venus Snap with Embrance in which five blades and a mini-handle are packaged in a compact.

Violet is known for creating fun and engaging videos on her YouTube channel and for writing and producing original songs and music videos that follow her on-the-go lifestyle.

The #InASnap program and partnership runs through July 31.  

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