Breaking News

Gillette Taps Vlogger 'Meekakitty'

June 24, 2014

#InASnap Twitter campaign promotes new Venus portable razor compact.

Gillette Venus and video blogger Tessa Violet—aka Meekakitty—are inviting women to share their spontaneous ”wish I’d shaved” moments on Twitter with #InASnap. The blogger will use her favorites as inspiration to create a series of music videos that will be published and shared on Violet’s and Gillette Venus’ social channels, according to the P&G brand.

The campaign is designed to promote Gillette Venus’ newest razor, the Venus Snap with Embrance in which five blades and a mini-handle are packaged in a compact.

Violet is known for creating fun and engaging videos on her YouTube channel and for writing and producing original songs and music videos that follow her on-the-go lifestyle.

The #InASnap program and partnership runs through July 31.  

Related End-User Markets:

blog comments powered by Disqus
  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Enter Éclair

    Enter Éclair

    Christine Esposito, Associate Editor||July 5, 2016
    A new naturals line rolls out in Rite Aid stores nationwide.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.