Gillette Venus and video blogger Tessa Violet—aka Meekakitty—are inviting women to share their spontaneous ”wish I’d shaved” moments on Twitter with #InASnap. The blogger will use her favorites as inspiration to create a series of music videos that will be published and shared on Violet’s and Gillette Venus’ social channels, according to the P&G brand.
The campaign is designed to promote Gillette Venus’ newest razor, the Venus Snap with Embrance in which five blades and a mini-handle are packaged in a compact.
Violet is known for creating fun and engaging videos on her YouTube channel and for writing and producing original songs and music videos that follow her on-the-go lifestyle.
The #InASnap program and partnership runs through July 31.