The theme for this year's program is "Caring for All Families" and emphasizes cultivating respect and equality for the LGBT community, specifically in school systems.
"Our commitment together is to raise awareness about the negative impact that bullying has on the overall health and well being of young people," said Alex Gorsky, CEO and chairman of the Board of Directors for Johnson & Johnson. "We have had great success with the Care With Pride initiative over the past two years and have built significant momentum in a short period of time. Last year alone, we helped reach more than 100,000 students and faculty with a message of inclusion and acceptance."
Central to this year's program is the Safe School Action Pack, a booklet containing top ways to make schools safe for all students. Booklets contain approximately $55 in savings from more than 20 Johnson & Johnson brands. For every coupon redeemed, Johnson & Johnson will make a donation to our LGBT partners and will guarantee a total minimum of $215,000. The booklets will be distributed at more than 100 LGBT events across the country and can be downloaded at www.CareWithPride.com.