Breaking News

GOJO Creates Loyalty Program

June 26, 2014

Rewards for purchases, actions and engagement with Purell on social media.

Purell’s parent company, GOJO Industries, has rolled out the "Be Well Network" loyalty program to reward its consumers for healthy hand hygiene habits and encourage them to spread the word about how to reduce the risk of illness and infection in their daily lives. Members  will earn points for a variety of activities in addition to product purchase, including sharing hand health tips with their social networks or contributing their own point-of-views on how to stay healthy.

"We see the Purell Be Well Network as much more than a purchase-based or reward-for-purchases program," said Kathleen Leigh, Marketing Director, Purell consumer, e-commerce, shopper marketing.  "This community has been designed with two-way engagement in mind, so we can learn from our loyal consumers about hygiene issues that are important to them and, in turn, we can share the best of our hand health expertise for them to share with their friends and families," said Leigh.

Along with rewards for purchases, the Be Well Network loyalty participants will be rewarded for actions and engagement with the brand on social media or through PURELL.com.  Rewards include products, coupons and gift cards for Nike, Dick's Sporting Goods, REI and Lululemon and the chance to win a one-year gym membership.

"We consider ourselves fortunate to have enthusiastic PURELL brand advocates who are committed to healthy practices in their homes and communities, so we hope that they can help us spread the word about the importance of hand hygiene. As we know that healthy living can be the best reward of all," Leigh added.

Members can join The PURELL Be Well Network at www.purell.com/loyalty or via Facebook.
 
Gojo has published and conducted scientific research, with national and international thought leaders in the field, on the effectiveness of hand hygiene in reducing the spread of germs that can cause illness and infection. According to Gojo scientist Jim Arbogast, Ph.D., these studies show that providing an alcohol-based hand sanitizer and education about good hand hygiene has led to significant, documented results. 

"The two measures of using Purell hand sanitizer and hand hygiene education led to 20% reduction in absenteeism in a workplace setting1 and 50 percent reduction in absenteeism in schools.2 These results point to the attention that must be paid to good hand hygiene throughout the day, at home, at work, at school and especially in public areas where people congregate," said Arbogast.

Related End-User Markets:

blog comments powered by Disqus
  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event