Emulsense improves the conditioning features in consumer hair and skin products and has non-GMO, palm free and biodegradable properties, according to Inolex. In addition to being non-toxic, Emulsense is derived only from the alcohol in the Brassica plant and fermentation of an amino acid. Historically, petrochemical products have been used in this capacity and natural replacements have long thought to be less effective and more expensive; Inolex’s Emulsense changes that mindset as it performs well, is natural and cost competitive, according to company executives.
“Driven by its concentrated customer-centric approach to improve the hair care routine of consumers who are seeking renewable ingredients in cosmetic products, Inolex was proactive to align company business goals with visionary and innovation excellence to fulfill unmet customer needs in the global personal care market,” said Nandhini Rajagopal, industry analyst at Frost & Sullivan.
“This award signifies a great deal of effort,” said David Plimpton, chief executive officer. “I applaud the cutting-edge, customer-driven focus of our research and development team. Emulsense, as many of our products, proves that performance does not have to be compromised in the natural arena and we are capable of finding alternatives.”