Breaking News

Arden Creates New White Diamonds Flanker

June 30, 2014

Taps Nia Long as brand ambassador.

White Diamonds Elizabeth Taylor is one of the best selling celebrity scents of all time, and the iconic fragrance line has expanded with the introduction of new White Diamonds Lustre Elizabeth Taylor. Elizabeth Arden has tapped Nia Long to serve as brand ambassador for the new fragrance.

"Elizabeth Taylor said White Diamonds was her 'Diamonds In A Bottle,' and that's what Lustre really is to me – Lustre just adds that extra sparkle," commented Long.  "I personally love the juicy pear and raspberry notes in Lustre – it gives it a fresh, fruity feminine touch."

Related End-User Markets:

blog comments powered by Disqus
  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.