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Croda Debuts App for Sun Protection



Published July 1, 2014
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Croda Debuts App for Sun Protection

The World Cup started on June 12 and Brazil has welcomed approximately 600 thousand tourists from different countries around the world. With matches starting from 1pm in cities such as Natal, Brasília, Recife, Salvador, and Rio, fans will be focused on the matches, but they must not forget to protect their skin. Despite being the end of autumn and the beginning of winter, the high index of sun radiation cannot be neglected. Sun radiation may cause problems such as premature ageing of the skin due to the accelerated formation of dark spots and wrinkles, loss of softness and homogeneous pigmentation, and to more severe consequences such as skin cancer.
 
Regardless of the brand, it is important to choose a product with a sun protection factor (SPF) suitable for each skin type. “The geographical location of Brazil means that its inhabitants are exposed to high levels of sun radiation throughout the year, which further compromises the health and the quality of the skin. By the age of 25, a person living in Brazil will have 70% more sun exposure than they should in a lifetime and this brings very harmful consequences. Most people are not aware that the skin is the largest organ and that it requires constant care so that it can perform its greatest function: to protect the body”, warns chemical engineer, Sonia Corazza, who specializes in cosmetology and has been working in Research and Development for 38 years for the market leaders in this sector. Over the last 15 years, Sonia has been creating innovative formulas for the cosmetic sector around the world.
 
One of the tips given by Sonia is to choose a sunscreen with a reliable active ingredient, which can be found on the label of the product. An interesting differential is the Solaveil ingredient. “Solaveil effectively protects the skin and has a free app available to everyone anywhere in the world that lets users know when it is time to reapply the sunscreen or find some shade.
 
The Solaveil Physical Shield app asks for details such as skin, hair and eye color, and combines this with GPS data from the user’s iPhone to detect their location, the local temperatures and estimates UV strength in order to create sunscreen application reminders. The app can be set for different profiles, so that it can work for an entire family or group of friends.
 
More info: www.croda.com/europe/pc
 


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