Dove Deodorant has teamed up with stylist Erin Walsh to pitch Dove Advanced Care Deodorant, which promises softer, smoother underarms in just three days. Dove is challenging women across the U.S to ditch their sleeves for the chance to win a trip to New York City Fashion Week and VIP styling session with Walsh.
"In order to do my job, I need to understand what makes a woman feel beautiful," said Erin Walsh. "I love dressing my clients in sleeveless because it allows them to communicate both power and confidence, but the preparation can be just as important as the outfit. That's why I've partnered with Dove Advanced Care Deodorant. Together we are challenging women to look and feel their best in sleeveless styles."
When shaving, 36% of what is removed is skin, which can lead to visible irritation and uncomfortable sensitivity. Dove Advanced Care is clinically proven to reduce irritation from shaving. The deo’s proprietary moisturizing formula offers the brand's best care ever, along with 48-hours of odor and wetness protection, according to the Unilever brand.
Women can enter to win a trip to New York City by sharing a picture or writing a product review at Dove.com/SleevelessSummer. They can also join the sleeveless celebration in New York City's Times Square on July 23, where women will be invited to walk a runway and raise their arms in confidence.
In addition, sleeveless-inspired prizes will be awarded when photos on Twitter or Instagram are shared using #SleevelessSummerSweeps.