Breaking News

Unilever Mentors Entrepreneurs

July 2, 2014

Teams up with Collider to get new companies going.

At least one multinational is watching out for the little guy. More than 200 Unilever marketers from around the world are sharing their expertise and experience with innovative technology startups. The Unilever Foundry was launched in May with marketers from around the world joining the platform to start mentoring entrepreneurs in their local cities.


“As the second largest advertiser in the world we’re always looking to pioneer new ways of connecting with the people we serve," explained Marc Mathieu, SVP-marketing. "The Unilever Foundry mentorship program allows us to support and cultivate new businesses that might grow into being Unilever’s long-term strategic partners.”


During the past 18 months, Unilever has been piloting the mentorship program through start-up accelerators around the world. In the UK, Unilever has partnered with Collider, a B2Brand accelerator. Through this partnership, Unilever Mentors working with Collider’s marketing and advertising tech startups to help them develop their propositions and secure pilots. Both parties are seeing the benefits: Unilever gets access to the latest marketing technology and exposes its team to new ways of working whilst to date, five Collider startups have signed revenue-generating deals with Unilever brands.


The Unilever Foundry provides a single entry-point for innovative start-ups seeking to partner with Unilever, enabling the company’s global brands to experiment with and pilot new technologies more efficiently, effectively and speedily. It provides start-ups and entrepreneurs the opportunity to develop and work on global projects, access mentoring from marketing professionals, and tap into funding through Unilever Ventures. Start-ups are invited to find a mentor through visiting foundry.unilever.com/mentors. Simply select a mentor based on their skills and geography, then message that marketer to request their mentorship.


Collider (is an accelerator dedicated to startups which help brands understand, engage with and sell to customers. By mobilizing  cash, coaches, and an intensive program, Collider supports startups in becoming sustainable businesses.
blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.