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Autumn Arrives at Yankee Candle

July 8, 2014

New scent options for the upcoming season.

Summer may be in full swing, but home fragrance marketers like Yankee Candle are already thinking about autumn with new launches. The company—part of Happi’s Top 50 —is rolling out eight new fragrances in both its classic jar form and contemporary Pure Radiance line for Fall 2014.
Inspired by the scents, sounds and sweet treats swirling through the air throughout this beloved season, this new line captures the autumn aura in a potpourri of rich earth tones and fresh fragrance notes, said the company.
"The invigorating energy that fills the air during fall makes this cherished time more of a feeling than a season," said Hope Margala Klein, executive vice president brand, design and innovation for The Yankee Candle Company, Inc. "Whether it's the crisp smell of fresh-fallen leaves or the comforting aroma of coffee on a chilly fall morning, our new line allows our customers to create a cozy autumn atmosphere in their homes and gatherings throughout the season."
New scents range from Cranberry Pear to Bay Leaf Wreath.
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