Breaking News

Avon and Moroccanoil Settle Dispute

July 8, 2014

Advance Techniques hair care with argan oil in question.

Avon Products, Inc. and Moroccanoil, Inc. and have resolved disputes regarding Moroccanoil's challenge to Avon's trademarks and trade dress for its Advance Techniques hair care products containing argan oil, as well as Avon's challenges to the validity of Moroccanoil's trademark registrations and oppositions to Moroccanoil's trademark applications.

The disputes included a litigation in the US District Court for the Southern District of New York and numerous proceedings in trademark offices worldwide. The disputes have been settled through a confidential settlement agreement that, both parties believe, will protect their respective rights and interests in the long term.

Pursuant to the settlement agreement, the litigation will be dismissed and Avon's challenges to Moroccanoil's trademarks and trade dress will be dismissed or withdrawn. Both parties expressed satisfaction at the resolution of their differences, said a statement to the media.
blog comments powered by Disqus
  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.