HSN, Inc. promoted Bill Brand to president of HSN, effective immediately. He will retain his role as chief marketing officer of HSNi and will continue to report directly to HSNi CEO Mindy Grossman. Brand is also an executive officer of the company.
"Eight years ago, Bill was the first person I hired to join the HSN team and has been one of my key partners in transforming HSN into the full network of experiences that it is today," said Mindy Grossman, chief executive officer, HSNi. "As we continue to innovate, collaborate and leverage the power of technology to create a compelling experience for consumers, Bill's leadership, talent and unbridled passion will help ensure HSN remains the leading experiential retailer."
For more than 25 years, Brand has been a leader in the media, entertainment and retail industries. According to the company, his entertainment integration strategy has resulted in unique partnerships with major film studios, the production of world-class events, the launch of global brands and innovative content across all platforms. Recent partnerships such as Univision, AOL, Disney and Toyota as well as new marketing and CRM capabilities have all contributed to HSN's highest customer file growth, now exceeding five million active customers.
In his role as president, Bill will look to forge new strategies for the growth of HSN as well as continue to position HSNi as a leader in
the retail industry. He will assume responsibility of Merchandising, Programming, Planning and HSN2 in addition to his current responsibilities. With this comprehensive scope he will be able to both lead HSN as well as contribute to the broader HSNi portfolio.
Brand joined HSN in 2006 as SVP of Programming. He has continually taken on increased areas of responsibility, adding Marketing and New Business Development followed by TV Operations, Creative and Digital. In 2013, Brand was promoted to Chief Marketing and Business Development Officer of HSNi.
Prior to joining HSN, Brand spent more than ten years holding senior executive positions in programming with Lifetime and VH1,
contributing to rapid growth and development of both entertainment networks. He spent the first decade of his career in news management at regional television stations nationwide and has received numerous awards for his work in journalism.
He is a member of the Board of Directors for the National Retail Federation Foundation and the GRMA Advisory Board.