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Anthony Brands Taps Industry Veteran for New Post

July 9, 2014

Fusion Brands' Dana Kline is now EVP of global sales.

Dana Kline has been named executive vice president of global sales at Anthony Brands, a new role created by founder and CEO Anthony Sosnick.
In her previous post at Fusion Brands, Inc.,  she added a portfolio of luxury brands, includingDiane Von Furstenberg, Paul Smith, Betsy Johnson, and Oscar de Renta and directed all marketing and sales efforts for Clean and Fusion beauty. Kline is credited with capturing the global license and executing development of the highly publicized One Direction "Our Moment" fragrance that generated a record-breaking volume of $23 million in the U.S. market and $120 million globally.
Kline will assist with the company's current revamp and diversification of categories including women's, prestige body care, luxury
market, and intimates, according to Anthony Brands. In her role, Kline will oversee the global business development, which includes building up the company's business portfolio for domestic and international markets. She also has her sights set on enhancing the structure and process of sales and training execution to achieve growth and ROI for the brand.
"I am thrilled to have Dana Kline join Anthony Brands…Kline's background includes 25 years of prestige beauty industry expertise and she has represented brands including Our Moment/One Direction, Coty Beauty and Christian Dior," noted Sosnick. "She will be an integral part of executing the company's vision."

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