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Head & Shoulders, MLB Roll Out Promotion

July 11, 2014

Celebrating fourth year of partnership with social media campaign.

To celebrate Head & Shoulders’ fourth year as the official shampoo of Major League Baseball (MLB) and year two of the “Season of the #Whiff” campaign, the brand is raising the stakes by giving baseball fans a once-in-a-lifetime chance to #whiff it for real. Throughout MLB All-Star Week (July 11-16), fans who follow @HSforMen on Twitter and tweet #whiff will be entered for a chance take the field at the 2014 World Series and receive the VIP treatment during the Fall Classic.* An announcement will be made during the on-air broadcast of the MLB All-Star Game on FOX on July 15.

Angels pitcher and Head & Shoulders “Mane Man” C.J. Wilson is leading the charge, encouraging fans to tweet #whiff and enter the contest. “Playing in the Majors and going to the World Series was always a dream of mine, so it’s exciting that Head & Shoulders is allowing one lucky fan to make that dream a reality through true VIP access and experiences at the ballpark.”

In addition to entering the contest, fans can continue supporting the “Season of the #Whiff” campaign by tweeting #whiff when they see a strikeout. As part of the program, Head & Shoulders has committed a $1 donation to the national Reviving Baseball in Inner Cities (RBI) league for every “whiff,” or strikeout, across MLB throughout the 2014 regular season. Additionally, the brand is giving MLB Clubs the chance to earn extra donations each month for their local RBI leagues by encouraging fans to tweet #whiff + their MLB Club Twitter handle (i.e. #whiff @Reds or #whiff @Angels).

Head & Shoulders is proud to continue supporting the RBI program with the plan to donate over $260,000 this season, helping to reintroduce baseball to kids in inner cities and instill confidence both on and off the field. The RBI program is the MLB youth initiative designed to give young people from urban and underserved communities the opportunity to play baseball and softball, while encouraging academic success and achievement and teaching important life lessons and values.

With 50 years of proven scalp care technology and success, Head & Shoulders continues to be a trusted daily grooming staple of professional athletes as the Official Shampoo of MLB. To learn more about the Head & Shoulders For Men line-up visit the Head & Shoulders website, Twitter handle or Facebook page.

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