Glass repair company Safelite AutoGlass has forged a new partnership with Procter & Gamble in which it will provide customers with Febreze car vent clips and a $.50 off coupon for their next Febreze car vent clip purchase upon completing the auto glass repair or replacement service.
Safelite AutoGlass, founded in 1947, provides mobile service to more than 95% of the U.S. population in all 50 states and serves more than 4.3 million customers annually.
"At Safelite AutoGlass, we know that customers expect a safe, quality installation, which we deliver each and every time," said Kerry Hurff, AVP of cstomer and brand insights. "But, what they don't expect is the extra step we take in caring for their car – and that is something we believe will bring us customer referrals and increase brand loyalty."
To introduce the campaign, updated Safelite television ads launched July 13. They will air on major broadcast and cable channels nationwide. The program will also be supported by digital and social media.
Safelite first partnered with P&G to test the effect of a car vent clip leave-behind in July 2013. Results of the pilot proved positive with almost 75% of customers saying they either loved or liked the free sample and nearly 60% said they were likely to purchase another one.
The campaign with P&G will last through Sept. 30 (while supplies last) and will be re-evaluated at that time, according to SafeLite.