According to the company, she will be charged with driving Laura Geller Beauty's current image revamp and expansion into additional brick and mortar locations, both domestically and globally, as well as focusing on new product and technology innovations, while continuing to grow the QVC business globally.
Drell Szyfer brings more two decades of experience in the beauty industry, working at major category players such as Estée Lauder, L'Oréal, and Avon. At Estée Lauder, she held the role of SVP president of global marketing for the Estée Lauder brand, and prior to that, VP of global marketing for Prescriptives. She then spent three years at AHAVA Dead Sea Laboratories, where she was CEO, globally. Most recently, she was EVP, global brand strategy at Kenneth Cole Productions.
In addition to her new post at Laura Geller Beauty, she will hold an operating advisor role at Tengram Capital Partners, an investor in Laura Geller Beauty. In that capacity she will advise on Tengram's current beauty portfolio, assume board positions and consult on potential new investments.
The Tengram beauty portfolio also includes Nest Fragrances and Deva Curl.